Go to any successful Australian retail store, and you’ll most probably see something very recognisable in the vicinity of the checkouts. Soft and colourful plush toys can be seen sitting in wait in order to attract attention. If you’re an Australian retailer who orders plush toys wholesale in Australia for your business, then these cuddly creatures can become a real goldmine. It is the most reliable generator of extra income among all impulse purchase ideas out there. In this article, we’ll explain why it is important to understand the peculiarities of merchandising in this case.
Plush Toys Tapping into Feelings
It is crucial to understand what powers these toys beyond just being cute and fluffy. Firstly, plushies invoke feelings of comfort and nostalgia in adults. The sight of a child’s reaction to seeing this toy makes a parent buy it without giving it too much thought. This is what affects the final decision when the purchase of some utility goods is about to take place.
What’s more, it is much cheaper than other toys and can be purchased without feeling guilty – your little angel behaved perfectly in a shop. In this respect, these toys serve as a great tool for parents to give their kids some reward for good behaviour.
Successful Impulse Purchase
In order to create the perfect impulsive product, you need to consider the best placement for your stock. Effective merchandising of plushies implies having these goods available in the vicinity of the checkout stand in Australia. It would also be appropriate to use such locations as dump bins, end caps or other zones with high traffic volume.
One of the key aspects of selling these toys successfully is their tactile appeal. You need to encourage consumers to try these products and feel how soft and comfortable they are. Once they get the plush toy in their hands, the chances of purchasing it increase drastically. You should put bright and smiling toys in the height convenient for children.
How to Drive More Desire and Increase Sales
One of the main aspects of merchandising these toys is their presentation. An effective presentation should involve a unique design for your displays which will immediately attract consumer attention. One way to make displays appealing enough is to arrange toys into themes, sizes or other categories. You can even enhance sales further by using cross merchandising. It could mean putting some plush toy together with another good, such as a book for your kids. A complete gift would be ready within seconds!
How to Stay Relevant and Get More Profits
It may seem obvious, but the fact is that toy retail market is constantly evolving, and plush toys easily follow these tendencies. The key to maintaining a customer’s loyalty in this regard is collectibility. Limited edition, special themes and licensing from popular films and internet memes are what brands use to maintain consumer interest. When a child insists on a certain set of plush toys they found on some website, their parents are extremely likely to buy it spontaneously while at the checkout. Keeping track of the most popular toys and trends allows your business to stay relevant.
Maximise Your Retail Profit Margin
As you can see from our research above, the potential for plush toys is almost limitless. All you have to do is understand the mind of your clients better and use all opportunities available in your store. Think about how you can improve your checkout zone now and what plush toys it could feature. Make sure to include the latest trending themes into your wholesale orders now.
