Businesses want to rebuild or overhaul their company websites for all sorts of reasons. Some want to give the site a new look, while others want to add new functions to it. Whatever the reason may be, companies must always focus on catering to their visitors and potential customers.
This, of course, is easier said than done when building a website. But if you let the visitor data you already have guide you, things become a lot easier.
Data tells you what your visitors want, what frustrates them, and what makes them stay. Instead of guessing, you can rebuild your website with confidence that your changes will actually matter.
With that said, let’s discuss how data can guide you as you start rebuilding your company website.
Start with Understanding User Behavior
Before you redesign a single page, dig into your analytics. Look at bounce rates, time spent on each page, and the paths people take through your site.
A bounce rate of around 40 percent or lower indicates that your site is doing well in terms of catering to its visitors. On the other hand, a bounce rate of 60 percent or higher means you’re failing to provide what your visitors are looking for.
This kind of information uncovers weak spots that might not be obvious at first glance. For example, if most visitors leave after hitting your services page, maybe the content is too vague or cluttered.
Pay attention to where people get stuck. If many users drop off before completing a form, that’s a clue it’s too long or confusing. Rebuilding your site with this knowledge ensures you’re not just chasing trends but actually fixing real problems.
Highlight the Pages Customers Visit the Most
When you’re rebuilding, don’t bury the pages your customers love. Every website has one or two that stand out. Maybe it’s your pricing page, your blog, or a resource hub. These are the sections people return to again and again, which makes them gold for your redesign strategy.
AI website builders can help you prioritize these pages in your new design. With an AI website builder, you can tailor your site to highlight your top-performing content.
As Hocoos points out, AI web development lets you feed in prompts or data about your most visited pages. Then, in just a matter of minutes, the AI web builders will get layouts designed around them. This way, you can create a website design that matches your actual audience behavior.
AI website creation brings flexibility, while website development guided by data ensures your new site feels custom-made for your visitors.
Use Heatmaps to See What Attracts Attention
Heatmaps give you a visual picture of where users click, scroll, or hover on your site. They reveal if your call-to-action buttons get noticed or if visitors ignore them completely. When you rebuild, heatmaps tell you which design elements deserve more attention and which ones should move.
Sometimes, you’ll realize people focus on unexpected areas, like an image instead of a button. That insight can reshape how you structure your content and visuals.
Without data like this, you’d never know what grabs attention or what fades into the background.
Let Conversion Data Drive Design
Don’t treat your website as if it were a digital brochure. The site is supposed to convert visitors into customers. Hence, you must analyze conversion data before rebuilding the website.
Look at where visitors come from, how many sign up, and what steps lead to a purchase. This information helps you understand which paths work and which ones fail.
With this knowledge, you can rebuild your site around the journey that works best. Maybe it’s shortening the checkout process, or perhaps it’s adding trust badges near payment options.
Whatever the fix, your redesign won’t be random. It will focus on increasing the chances of someone taking the action you want.
Track Mobile vs Desktop Performance
Not all users experience your website on a desktop. In fact, globally, 64.35 percent of all website traffic comes from people using mobile devices. Mobile and desktop traffic often behave very differently. A page that looks great on a laptop can feel cramped on a phone. Your analytics can tell you which devices people prefer and where they struggle.
When rebuilding, this information is critical. If most of your traffic comes from mobile, your redesign should prioritize small-screen navigation and speed. If desktop dominates, you can experiment with richer visuals and larger layouts. Using data ensures your website feels seamless, no matter the device.
Rebuilding your company website doesn’t have to be a shot in the dark. Data takes the guesswork out of design and turns it into a strategy. You can see what works, what doesn’t, and what matters most to your audience.
In the end, data is the foundation that helps you build a site worth visiting again and again.
